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عمومی::
نمیدانم
Thus, while the various studies con- tribute to understanding the utility of UTAUT in different contexts, there is still the need for a systematic investigation and theorizing of the salient factors that would apply to a consumer technology use context.
In the case of UTAUT, which was originally developed to explain employee tech- nology acceptance and use, it will be critical to examine how it can be extended to other contexts, such as the context of consumer technologies, which is a multibillion dollar industry given the number of technology devices, applications, and services targeted at consumers (Stofega and Llamas 2009).
Finally, from a practical stand- point, the rich understanding gained can help organizations in the consumer technology industry better design and market technologies to consumers in various demographic groups at various stages of the use curve.
We adapt these constructs and definitions from UTAUT to the consumer technology acceptance and use context.
Hedonic motivation has been included as a key predictor in much consumer behavior research (Holbrook and Hirschman 1982) and prior IS research in the consumer technology use context (Brown and Venkatesh 2005).
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